Click on the picture to go to slide shows.

Idaho Falls pictures

Provo Town Center

 

 

 

 

 

 

 

 

Brighams Landing

 

 

 

 

 

 

Catering

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

—

Competition - Startup Costs

 

Cold Stone Creamery- Nearly 1400 stores.

—$294,250 and $438,850 startup cost
—Maggie Moo’s – 393 stores
—$243,800 and $336,500 startup cost
—Baskin Robbins – 5000 stores
—Marble Slab – 541  stores since 1983
—$225,275 - 376,375 startup cost
—Carvel’s Ice Cream

 

 

Target Market


—

—Families
—Custom ice cream is a very broad ~ 90% of America
—10 % of Americans that don’t eat ice cream and would like a custom Soy or Rice product.
—Mid 20 to 30 year old dating market.

—Because of our current location our store is a complete destination store.  Very few people that frequent our store live within 1 mile.

 

Strategic Partners

  • Food Suppliers
    •  
  • Cryogenic product and equipment suppliers
    •  

     

    Competitive Advantage

     

     

    —Lower startup cost - $125,000 - $200,000
     
    —Comparable markup to other Ice Cream stores 5x.
    —Fresher product – completely custom ice cream (no   freezers).
    —Alternative choices such as Soy and Rice Milk
    —Novel product – Special effects entertains during   production
    —Patent pending process – Filed by Harrison Colter PC.
    —3 years of research and development.
    —Changes the Business Model of ice cream.
    —Fixed Costs become variable
    —Waste is eliminated
    —Labor is streamlined